ELAN 2019:National Conference on Emerging Trends

"ELAN-2019 Conference Papers "

Pages   [1]
BIG DATA SYSTEM AND HADOOP[ ]


We live in an epoch where data is being generated by everything around us. The rate of data generation is so scare, that it has engendered a pressing need to implement cost-effect and easy data storage and retrieval mechanisms. Also, BIG DATA needs to be analyzed for insights and attribute relationships, which can lead to better decision-making and efficient business strategies. In this paper, we will present the basic understanding of BIG DATA is and it is usefulness to an organization from the performance perspective. Big data can be structured, semi-structured or unstructured, resulting in in capability of conventional data management methods. This includes the three V's of big data which are velocity, variety and volume. We will then look into the Hadoop Architecture and its basic functionalities. This will include descriptions on the HDFS and Map Reduce Framework. Hadoop is the basic platform for structuring Big Data, and solves the problem of making it useful for analytics purposes. Hadoop is an open source software project that delegate the distributed processing of large volume of data with a very high degree of fault tolerance.

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A Study on Machine Learning in Social Media[ ]


The fiction we enjoyed in the scientific movies earlier, has now become a reality and is gaining popularity across various sectors. Of course, we mean Artificial intelligence and machine learning. More and more companies are leveraging this technology to understand their customers, to understand the taste and demand of customers, thereby making better business on the Social media. Machine learning for social media analysis is an inevitable tool. This is due to the unprecedented growth of social-related data, boosted by the explosion of social media websites and the embedded heterogeneity and complexity. It’s not a secret that social media has become a new way to do business. In this paper we bring out a detailed study on Machine learning in Social Media and its influence in businesses.

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A study on the use of block chaining in internet of things[ ]


The internet of things is a system of interrelated computing devices, mechanical and digital machines and people that are provided with unique identifiers and the ability to transfer data over a network without requiring any interactions. A block chain is a distributed technology that was majorly associated with bitcoins and they form a chain of blocks. Every block contains information and data packed together which are also verified. The blocks are then validated and added to the chain in previous blocks. These block chains can be associated with internet of things in order to ensure authentication, data privacy and maintenance. This paper includes a study on how the capability of block chaining is made use in IoT in order to ensure high security and robustness against attacks.

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A Survey on Cloud Computing Security Issues[ ]


Cloud computing is the new technology advancement in the industry. It is the way to increase the capacity or capabilities dynamically without spending money for new infrastructure. As information exchange stands an important role in today's life, information security become more important. According to Forbes report in 2015, Cloud based security spending is expected to increase by 42%. International data corporation (IDC) in 2011 showed that 74.6% of enterprise customers ranked security as a major challenge. This research is to understand the cloud components, security issues and risks, along with the developing solutions that they actually mitigate the vulnerabilities in the cloud. However, the acuity with the cloud security needs improvement for the higher rate of adoption and need to solve as soon as possible

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COMPARISON OF VARIOUS EDGE DETECTION ALGORITHMS[ ]


Recent advances in network and multimedia technologies have made the storage, access, and editing of digital contents more convenient. The availability of digital contents along with the generality of manipulation technologies have led to serious security concerns and handling needs. Consequently, digital contents are not considered as genuine evidence anymore due to the ease of forgery and manipulation. Such manipulations often corrupt images and sometimes the perfect reconstruction is may not be so easy. The filters are used in the process of characteristic the image by locating the sharp edges that are discontinuous. These discontinuities bring changes in pixels intensities which outline the boundaries of the item. So it is necessary to have some edge detecting tools for reconstructing the manipulated images. Since there are various types of edge detecting algorithms, need of comparison among these based on some parameters is essential. This paper is to compare various edge detection techniques for various images. The main process involved here is to detect edges of various captured images by using Roberts, Priwitt, Sobel and Canny edge detection techniques and evaluate their performance to find better algorithm

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Fuzzy Set Theory in Medical Diagnosis[ ]


A fuzzy set is a class of objects in with a continuation of grades of membership. Such a set is characterized by a membership function (characteristic function) which assigns to each object. A grade of membership function is ranging between zero and one. Fuzziness is an inherent characteristic in all decision-making problems especially in medical science. Fuzzy set theory has a number of properties that make it suitable for validating the inaccurate information in which medical diagnosis and treatment is usually based. In this paper first of all, it defines inaccurate medical entities as fuzzy sets. Then it provides a linguistic approach with an excellent approximation to texts. At last, fuzzy logic offers reasoning methods capable of drawing approximate inferences. These facts suggest that fuzzy set theory might be a suitable basis for the development of a computerized diagnosis system.

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Improved OCR Using Histogram of Oriented Gradients And Deep Belief Network Learning[ ]


Optical character recognition is one of the key research topic in the past few years. It has been demonstrated that high acknowledgment rates can be accomplished in explicit application situations utilizing some standard and all-around contemplated techniques, for instance, support vector machine (SVM), etc. However, the main aim is the reliable and speedy recognition in the fairly controlled environments, the major issues related to the system’s adaptivity are not fully investigated in the literature. Mainly, the recognition rate of the OCR systems will then be affected by the image noise and the difference between the training databases. In this paper, we explore the likelihood of learning a features for structuring OCR. We have proposed a deep belief network for the acknowledgment of content. Histogram of arranged inclinations is utilized as the features. Better recognition accuracy is achieved when experimented with a dataset consisting of more than 10,000 samples.

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Internet of Things for Smart Healthcare[ ]


The Internet of Things (IoT) is predicted to be the single most important factor that has the power to change our world .The internet of things, or IoT, is a system of interconnected computing devices, mechanical and digital machines ,home appliances ,vehicles which has the capability to collect and exchange data over a network without requiring human-to-human or human-to-computer interaction. It has gained much attention in recent years due to its different scope of use in various sectors. The Internet of Things (IoT) has opened up a world of possibilities in health care and medicine from remote monitoring to smart sensors and medical device integration which allows medical centres to function more competently and patients to acquire better treatment. IoT-based healthcare services are expected to reduce costs, increase the quality of life, and enrich the user?s experience .This papers presents impact of IoT in health care system and reviews various IoT based health care technologies that benefit patients, physicians and hospitals.

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Sentiment Analysis Process and Supervised Learning Methods - an overview [ ]


The subjective information from any written document can be extracted using sentiment analysis. This paper gives an overview of the sentiment analysis process and machine-learning methods. Collecting data, pre-processing the input data, feature extraction and classification are the different satges included in the sentiment analysis process. Supervised machine learning methods such as Naive Bayes, Support Vector Machine, Maximum entropy and Neural Network are compared in this paper. Performance can improve by using neural network for sentiment analysis, since it handles tasks that are more complex.

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Survey on Network Security with Cryptography[ ]


Network Security & Cryptography is a concept to protect network and data transmission over wireless network. Data Security is the main form of secure data transmission over unreliable network. It comprises authorization to access of information in a network, controlled by the network administrator. The task of network security is not only requires ensuring the security of end systems but of the entire network. Network security covers variety of computer networks, both public and private. That are used in everyday jobs conducting transactions and communications among commercial enterprise, government agencies and individuals. Networks can be private or public access. Network security is involved in organizations, and other types of institutions. In this paper we also studied purpose of cryptography, some network security problems,cryptography mechanisms and symmetric and asymmetric encryptions are outline

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A STUDY ON THE PROSPECTS OF E-COMMERCE IN RURAL MALAPPURAM[ ]


In a competitive and highly dynamic market place where businesses compete for customers, it is important that a business should consider the customer satisfaction as a key factor of business strategies. Customer satisfaction means the satisfaction level of customers towards the product or services provide by a business. The satisfaction of customer determines the success or failure of the business. The internet connectivity has been spread out all over the world and vanquished the human mind as well. In a timeless and fast life it is important that the system of virtual shopping as the virtual communities extremely popularized in the world all over. E-commerce facility is a system of buying and selling of goods and services over internet, by which any one can purchase or sell things from anywhere in the world and avail services. At present there is a huge number of e-commerce website for providing specialized products, i.e for used products OLX, for new born accessories First Cry, etc. The paper aims to identify the prospects, scope and condition of e-commerce in the rural context of Malappuram district of Kerala state. A sample of 120 customers of e-commerce is selected by using convenient sampling method study on the prospects of e-commerce in rural Malappuram.

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A STUDY ON COLLEGE STUDENTS ATTITUDE TOWARDS SOCIAL ENTREPRENEURSHIP WITH SPECIAL REFERENCE TO PALAKKAD DISTRICT[ ]


This study focuses on attitude of college students towards social entrepreneurship. The concept of social entrepreneurship is gaining popularity and has a great relevance in the modern competitive world. Social entrepreneurship is the way of finding a innovative solution to a social problems through entrepreneurial activities. Moreover it involves the process of bringing a vast and impactful change compared to other forms of development initiatives. It can be perceived that college students who have exposure to entrepreneurial theories and practices are able to have a great impact on this change. Therefore, the present study aims at identifying the intentions and attitude of college students towards social entrepreneurship. A sample of 50 students within palakkad district was selected randomly for the study. Statistical tools like simple percentages, chi square test were used to analyze the data. The findings revealed that awareness level of college students is similar for both male and female. It was found that there were some challenges faced by college students for establishing a career in social entrepreneurship. Finally, the findings revealed that students have a positive attitude towards social entrepreneurship.

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A STUDY ON CONSUMER PERCEPTION TOWARDS GST[ ]


Goods and Services Tax is an indirect tax levied on the supply of goods and services, implemented on 1st July 2017. GST has replaced many indirect tax laws that previously existed in India. The aim of the study is to know the consumers awareness towards GST in Cherpulassery Municipality, Palakkad (Dist), Kerala after the implementation in India. The study found that the majority of the consumers are agreed that GST is a simple and transparent tax system and it helps to increase the revenue of the Government.

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A Study on the Awareness of Tax Saving Instruments of Individual Tax Payers[ ]


Tax planning means the assessment of one’s financial affairs without violating the legal provisions of an act. It reduces the burden of taxation of an assessee by taking the full advantage of exemptions, deductions, rebates and relief permitted under the act. This study aims to know the most suitable and popular tax saving instrument used to save tax and to know the amount saved by using that instruments by the assessees in sreekrishnapuram. Overall findings of the study reveals that 80C deduction is the most adopted tax saving instrument and 80EE is the second most adopted tax saving instrument.

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A STUDY ON THE CONSUMER PURCHASE BEHAVIOUR TOWARDS GREEN PRODUCTS [ ]


Due to the enhanced importance of green marketing to market success, companies continue to launch various forms of green products through the introduction of recyclable and reusable packages. Green marketing has become one of the recent trends in trendy businesses. Consumers are getting additionally sensitive in their environmental attitudes, preferences, and purchases. The desire of consumers’ to buy eco-friendly merchandise and services is rising. Most of the people are aware of the environmental issues and they try to choose the products that do not damage the environment.Firms these days are featured with customers who are environmentally acutely aware once creating a buying deal. This study hypothesises that there is no significant difference in the awareness level of the various dimensions of green products based on age group. This study was conducted in Cherpulassery municipality with a sample size of 100. The findings shows that awareness levels were high for environment and health, while the awareness levels were low for brands and symbols. The study shows that the main motive for using green products was the concern for health, the last concern being status. From the study it is evident that there exists significant difference between green dimension, awareness of benefits of green products for environment and age.The results of the level of agreement with various aspects of green shows that majority of the respondents agreed that green products can contribute in saving the environment.

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A STUDY ON THE EFFECTIVENESS OF CUSTOMER RELATIONSHIP MANAGEMENT[ ]


The study focuses on the effectiveness of Customer Relationship Management. One of the important concept of modern marketing is Customer Relationship Management. Customer Relationship Management is the overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction. It deals with all aspects of acquiring, keeping and growing customers. Challenge group is well known automobile dealer in Kerala. Challenge Bajaj PVT ltd is established on 12/12/2012 under Company’s Act, 1956. This is one of the branches of Bajaj PVT ltd, located at VALANCHERY, MALAPPURAM district in Kerala. Bajaj Pvt Ltd satisfy need of local customer in VALANCHERY and the company is analysing the changing habits of youngsters so it help the company become a popular one. The company is always trying to deliver vehicles quickly. A sample of 50 customers from the total population is taken to test the customer relation with management towards BAJAJ in CHALLENGE MOTORS Valanchery. Simple percentage analysis is used to analyse data. The findings reveal that customers are satisfied with customer relationship management of challenge motors. The findings also reveals that customers are happy with loyalty scheme of the company .

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A STUDY ON THE SCOPE OF SOCIAL ENTREPRENEURSHIP IN RURAL AREA[ ]


The research aims to reveal the scope of social entrepreneurship in rural economy. Social entrepreneurs have a substantive role to solve the social problems. It definitely makes an impact on Indian society. It is designed to generating some kind of social environmental benefits. Today there are so many opportunities in the field of social entrepreneurship such as health care, child welfare, community development and poverty alleviation etc. This study hypothesizes that there is no significant differences in the level of awareness of individuals based on Gender. This study was conducted in some selected rural areas with a sample size of 83. The finding shows that the majority of the respondents understood the importance of social entrepreneurship.

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CLOUD COMPUTING FOR BANKS – BENEFITS AND CHALLENGES[ ]


Banking industry have many of the same IT challenges like any other industry like the need for application of modernization and a pressure to use data to build and retain better customer experiences and relationships . At the same time, banking firms also face some of the most stringent security issues and compliance standards of any industry. Customer is the king of each and every organization. So banks also need to react and cope up with the new customer and technology driven environment with lot of innovations in each model and operations. Cloud computing is one such solution that provides a platform for bettering the services offered by creating and extending the kind of innovative services that helps to become a successful financial enterprise according to the changes and customer preferences. Cloud services deliver remarkable performance that empowers the banking industry to automate and manage their processes. This study is an attempt to know the benefits and challenges of cloud computing for banks.

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Crowdsourcing for innovation and development [ ]


Every business firms requires large number of ideas, works and services to accomplish their ultimate goal. The use of crowdsourcing method enables the firms to access large number of ideas, contributions and services from a large crowd. Thus it facilitates their decision making process and innovations at a benefit of low cost. In this paper we look at its various principles, stages, models, types and some other aspects and how the crowdsourcing can be used as an effective method for developing innovative solutions by the business enterprises.

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Crypto currency-Reshaping the financial landscape around the world[ ]


A crypto currency is a medium of exchange like normal currencies such as USD, but designed for the purpose of exchanging digital information through a process made possible by certain coins principles of cryptography. Cryptography is used to secure the transactions and to control the creation of new. The first crypto currency to be created was Bit coin back in 2009. Today there are hundreds of other crypto currencies, often referred to as Altcoins. Put another way, crypto currency is electricity converted into lines of code with monetary value. In the simplest of forms, crypto currency is digital currency. Unlike centralized banking, like the Federal Reserve System, where governments control the value of a currency like USD through the process of printing fiat money, government has no control over crypto currencies as they are fully decentralized. Most crypto currencies are designed to decrease in production over time like Bitcoin, which creates a market cap on them. While hundreds of different crypto currency specifications exist, most are derived from one of two protocols; Proof-of-work or Proof-of-stake. All crypto currencies are maintained by a community of crypto currency miners who are members of the general public that have set up their computers or ASIC machines to participate in the validation and processing of transactions. The block chain technology used by crypto currency, such as Bit coin, is an open distributed ledger that records transactions. This solves the double-spending problem and does not require a trusted third party. Decentralization allows the block chain technology to have increased capacity, better security, and faster settlement. Some of these features are at the top of the list of shortcomings of traditional financial systems. In this article, the author has been mainly focused to understand the basics relating to crypto currencies.

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CUSTOMER PERCEPTION TOWARDS MOBILE – WALLETS AMONG YOUTH [ ]


Today’s world is absorbed with digital technology and developments, from daily bread to business, home to office implementation of electronic gadgets have become the part and parcel of the life. Mobile Wallet has changed the world’s payments system by providing multiple digital services right from utility payment to e-tailing. In India, the growing adoption of the smart phone’s and mobile internet has given a boost to the mobile wallet industry in India. The present study is focused on preference of young customers towards mobile wallets in Thrissur City and effectively analyzed the impact of demographic variables on the usage of Mobile wallets. A total of 60 respondents was analyzed from Thrissur City and their responses were analyzed. This study will help in developing appropriate strategies for Mobile wallet companies to tap the potential customers.

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CYBER SECURITY A CHALLENGE AGAINST CYBER-CRIMES[ ]


Privacy and security are two terms which leads the global talks and discussions. Information technologies has opened a breakthrough of technological innovation in collecting, storing, processing, transmission and presentation of information. We all enjoy the benefits of the internet, and in this internet era it has become an indispensable tool for work as well. What is being healthy and what is being unhealthy internet use? This has to be discussed cautiously Drawing out the attention to cyber security happens when the count of cyber-crimes become enormous. The paper focus on the major areas in which cyberattacks occurs and various types of cyber threats

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Demonetisation in India: Its Success and Failure[ ]


The government of India took a bold decision of demonetization on 8/11/2016 i.e. the government announced that on the stroke of midnight all Rs. 500/- and Rs. 1000/- banknotes would cease to be legal tender in India. with sudden decision 86 percent of all the currency in circulation to became just a piece of paper having no purchasing power. Government assured that this step would not only result in elimination of black money, it would render worthless the counterfeit notes circulating in the Indian economy which were being used to fuel terrorism and other illegal activities the cash ban caused considerable damage to wheels of the economy. The idea was novel but the repercussions of the decision of demonetization were that there were long queues outside the banks; people were trying to exchange their old currency for the new one and that too to a maximum limit of Rs. 4000/- only at a time as not enough currency had been printed before the announcement. ATMs ran out of cash, people were left with almost no cash to spend and all over a wave of trepidation could be witnessed. India was plunged into chaos. The move was termed as ‘surgical strike on black money’. Some applaused the decision of the government while some called it ill-planned. This paper helps understand the positive and negative impact of demonetization.

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A STUDY ON CUSTOMER PREFERENCE TOWARDS E-RETAILING WITH REFERENCE TO FLIPKART.COM & AMAZON.COM[ ]


E-retailing is the sale of products and services through online. E-retailing is as emerging concept in the present world. Many individuals and startups are approaching the internet to create their own portals in order to portray their products for sale online. E- Retailing helps the traditional brick-and-mortar stores reach more consumers worldwide and increase sales. They can launch their products sitting in a single room and expand the business with a reduced cost. Flipkart and amazon are one among the companies who are using e-retailing concept from the day one of inception of their venture. Many people living in cities have stopped visiting physical stores with the advent of e-retailing. They find their desired product from the online stores and make their shopping at ease. E-retailing concept has grown well in the urban areas. In this study the researcher has taken a keen interest to know the growth of e-retailing in rural areas with special reference to flipkart and amazon. The main focus of the study is to know the awareness, usage, satisfaction and the problem faced among the rural customer of Coimbatore pertaining to flipkart and amazon, the leading e-retailers of the country.

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GO GREEN THROUGH ETHICAL HRM[ ]


‘Go green’ is a widely accepted term which has a global sense and perspective. Ethics is a concept which is discussed in all the areas of human life. Ethics are the moral principles that govern a person’s behavior. It is the rules of conduct or standards of an activity. Human resource management is a path or accession to manage the human resources or people in an organization, so it will help to achieve competitive advantage in organization. Human Resource is an asset to the organization. Green HRM is the implementation of HR policies to promote the sustainable use of resources which introduce the eco-friendly concepts within the business organization and, more generally, promote the cause of environmental sustainability. Green HRM refers to using everyemployee to endorse sustainable practices and increase employee awareness and commitment on the issues of sustainability. The investigators try to study both the concepts alone and mix up both terms to form a new concept on theoretical basis.

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IMPACT OF E- STORES ON MOBILE PHONE RETAILERS [ ]


This is an era of technology. Innovations are happened day by day. This will affect the global markets, especially between the traditional traders. Mobile phones are the hot bun in the current scenario of online markets. Approximately 100 different mobile phones are entered in Indian market last year. Most of them are launched through the various E-Commerce websites like Amazon, Flipkart, Snapdeal, etc...The E-commerce brings a new business culture to the market that is called convenient marketing. Which means people can choose their product from a wide variety of products with offers and appropriate discount and gets the products where they want. Not only that, but all these activities are initiated from their home itself. This study is focusing on the impacts made by the E-stores on the retailers. Cherpalchery is one among the youngest municipality in Kerala as well as a fast growing township in Palakkad district. So in this paper an attempt is made (1) To study the impact of profitability of Mobile phone retailers due to the emergence of E-Stores, (2) To analyse the changes in pricing pattern of retail stores in the recent times, (3) To analyse the changes in customer satisfaction.

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ISSUES OF ADVERTISEMENT IN MODERN BUSINESS CONTEXT[ ]


Management is an integral part of any organization. They is the actual force behind the success of any organizations. The discussion of management and its importance started in the earlier era itself. Chanakya, the famous philosopher in India mentioned about the importance of management and its relevance in his famous book “ARTHASHASTRA”. Now days, the market has become more complicated. It’s because of competition, changes in customer needs and wants, Govt: policies, Invention of new technologies, etc…So that today’s management sector is facing so many challenges in their various organs like Finance, HR, Marketing, Production, Logistics, etc…Among these marketing is the more aggressive of management. Here is the area where customer comes. So every organization tries to convince and canvas the customers towards their company’s products and services. The advertisement is the most powerful technique to position a product in customers mind. Due to the emergence of internet the market competition is getting more stiff and rigid. Because of these the various issues happened in advertisements are very seriously monitored by the business world. Each country setup various organizations to analyze the advertisements and deals the grievances regarding advertisements.

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HOW MENTAL ACCOUNTING IS SIGNIFICANT IN PURCHASE DECISIVENESS?[ ]


Accounting is the systematic recording of financial transactions concern to a business. It also refers to the process of summarizing, analyzing and reporting the transactions. Mental accounting is a part of accounting which refers to the tendency people to separate their money into different accounts based on miscellaneous serving as a basis for evaluation. It also include the source of the money and resulting from one’s intention for each account. The theory suggests that individuals are likely to assign their different functions to each asset group. By that the result of which can be an inconsistent and causing harm of behaviors. Every people allocates their budget mentally before attempt a purchase. In purchase decision making mental accounting plays a decisive role. Thus after considering this psychological fact of people, the present study tries to discover the importance of mental accounting in purchase decision. The present study doesn’t limit to only exploration of significance of mental accounting in purchase decision but also tries to state mental accounting as a dynamic stage in buying decision making process.

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ROLE OF ECOTOURISM IN SUSTAINABLE DEVELOPMENT[ ]


Ecotourism is a new concept in tourism. It is one of the fastest-growing segments of the tourism industry. Any tourism program which is: nature –based, ecologically sustainable, where education and interpretation is a major concept and where local people are benefited can be called ecotourism.  Ecotourism differs from other forms of tourism through its dependence on the protection of natural ecosystems so that they, and their associated cultural values, can be visited and interpreted. Ecotourism has been recognized as the backbone of economies of many countries. Success of ecotourism development project depends on participation of local communities in all phases of planning and implementation. The growth of ecotourism has occurred simultaneously with an increased recognition of the need to implement biodiversity conservation. Ecotourism is increasingly presented as a formula for biodiversity conservation and sustainable development. Ecotourism stands for the management of tourism in such a manner that man derives maximum benefit from nature without disturbing its innate balance. Parambikulam Wildlife Sanctuary is a well protected ecological portion in the Nelliampathy – Anamalai landscape of the Southern Western Ghats in India. It is one of the biodiversity hot spot in the world supports diverse habitat types and endemism. Considering its biological richness, abundance of wildlife and landcape beauty makes Parambikulam Tiger Reserve is one of the most attractive places in the entire stretch of Western Ghats.This study throws light on various resource management strategies and ecodevelopment programmes adopted by Parambilulam Wild life Sanctuary to meet the sustainability of the protected area.

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SOCIAL ENTREPRENEURSHIP - PROSPECTS AND CHALLENGES[ ]


Entrepreneurship is the process of creating a new business or businesses with a view to earn profit .Entrepreneurs are considered as the transformers of the world. Social entrepreneurship is one of the important areas in entrepreneurship. It mainly focuses on the recognition of the social problems and achieving the social change by applying the entrepreneurial principles. Social entrepreneurs are the innovators who give emphasis on the creation of products and services in order to solve the societal problems and to meet the social needs. The social entrepreneur makes their own ways to bring out a change in the society. He is a person who develops a mission and vision to bring changes. He utilizes his economic profit not only for business purpose but also to create social and economic assets. So this present study is made an attempt to understand the concept of social entrepreneurship, prospects and challenges of social entrepreneurship.

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Sustainability-Based Asset Management[ ]


Water resource management is the activity of planning, developing, distributing and managing the optimum use of water resources. It is a sub-set of water cycle management. Ideally, water resource management planning has regard to all the competing demands for water and seeks to allocate water on an equitable basis to satisfy all uses and demands. As with other resource management, this is rarely possible in practice. Shoranur' is named in revenue records as ‘Chiramannur/ Cheramannur’ and in railway records ‘Cherumannur’. Chiramannur was transformed into Shoranur. This name Chiramannur might have derived from the relation of this place to Bharathapuzha. Although Bharathapuzha is a major source of water for people of Shoranur but this place is in the stage of becoming drought in the coming future. So this study was aimed to know the management of water resources by the households of Shoranur.

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THE EMERGENCE OF DIGITAL CURRENCY: CRYPTOCURRENCY[ ]


Cryptocurrency is the new generation digital currency which can be widely used for the exchange process or can be used as the digital wallet. It can be used as other medium of currency. The trend of usage of this currency is increasing now a days. The value of this is higlyvolatile . This was introduced for exchange purpose but it is now also used as means for investment. To date there is more than hundred cryptocurrency which is privailing in the market. Onces the exchange is done it cannot be reversed. To complete the transaction various algorithm has to be done which is inciated by the miners. For this they have high powerd CPU’s and graphic cards. Many famous seasonal investors like Warren Buffet, RakeshJhunjhunwala don’t support the usage of cryptocurrency at the same time entrepreneur like Bill gates supports its usage.

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