IJSER (ISSN 2229-5518) - "Heritage marketing"


Author:Nguyen Thi Phi Nga

Nguyen Thi Phi Nga

 Business Administration
Taiwan

Program of Masters & PhD in marketing
Faculty of Business Administration
•••••••••••ngantp@vnu.edu.vn
Chengchi National University, Vietnam National University, Hanoi
Taiwan
     

INTRODUCTION

 •••Heritage marketing

The book introduces the application of marketing into Heritage and Historical Objectives.

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Thesis Publication Details


TITLE -Cultural Heritage marketing
AUTHOR - Nguyen Thi Phi Nga
••••••IJSER Edition - June 2020

UNIVERSITY - Chengchi National University, Vietnam National University, Hanoi
GUIDE NAME -
Nga



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THESIS CHAPTER SCHEME