The aim of this phenomenological study was to explore the lived experiences of community extension coordinators and directors of public and private higher education institutions in Aklan. The study followed the theory, concepts, and methods of the phenomenological research model that allowed participants to provide a personal perspective and reflection on their experiences. The participants were interviewed and the researcher used journaling to gather data. The data were then transcribed, analyzed, coded, and broken down into themes that emerged throughout the research process. These themes, which create the phenomenon that describes the lived experiences of the coordinators formed the basis of the findings of the study. The five (5) major themes identified were: crafting CSR initiatives vis-à-vis the vision and mission; collaborating with stakeholders; responding to challenges; giving back to the community; and sustaining the CSR. The sub- themes include: conducting needs assessment; collaborating with GOs and NGOs; requiring participation of faculty, staff, and students; needing funding or financial support; embracing CHED mandate and accreditation; exemplifying commitment; taking care of the environment; evaluating and monitoring; and gaining benefits for HEI, faculty, and students. These lived experiences imply that the coordinators and directors have a challenging but significant job. Their roles are transformed into significant aspects or a criteria in developing a strategic plan in order to achieve sustainability. Furthermore, a model is developed to illustrate how HEIs, through the community extension coordinators and directors, could achieve sustainability of its CSR initiatives or community extension programs.
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