This piece provides a pragmatic approach to the concepts of strategy building, digital transformation, and emerging technologies. Additionally, it explores the inherent difficulties organizations face in analyzing the business environment to achieve a competitive advantage. Concurrently, it reviews the current trends relating to globalization, digitalization, and the inherent dynamism that cause strategies and companies to fail. Time is devoted to expounding on academia's theoretical concepts and perspectives of strategy formation and establishing the linkages between innovativeness, digital transformation, and business strategies. Central to the theories of macro and microenvironmental tools are the limitations that static snapshots and tunnel-vision have on strategy building. Throughout the paper, practical examples provide a realistic overview of the business environment using case studies, statistical excerpts, and the tools themself to assess the relationship between digitally evolving markets and strategic deficiencies. Subsequently, the paper also explores theoretical considerations for the improvement of environmental analytical tools. Critical to the impact of digitally evolving markets, adjustments must be made to analytical tools to improve perspectives on developing sustainable competitive advantage in a digital business ecosystem. Keywords: digitalization, emerging, innovative, macroenvironment, microenvironment, strategy

TITLE - Reshaping Strategic Planning Tools in a Digital Era Understanding the evolution of the Macro and Microenvironmental Analysis
AUTHOR - Darren S. Fisher
••••••IJSER Edition - March 2022

UNIVERSITY - LIGS University, Hawaii USA
GUIDE NAME -
Darren S. Fisher